Aligned Marketing:

Find your (social media) flow

1-day experiential workshop   |   next date: Friday, 10th of November (10.00 – 17.00)

“If you start creating from your essence, marketing will become effortless”

This workshop will be about..

❧ bringing truth and marketing together

❧ how to become more specific about who you really are as a company

❧ building an online presence that has the same power as your offline presence

❧ when to choose Facebook, and when to choose Instagram

❧ how to make your calling and mission visible and palpable in your social media posts

❧ becoming truly visible


This is not a sales page

In case you wondered, this is not a sales page like you’re used to see them.

In no way, I’ll try to persuade you to join this workshop, or make things sound twice as beautiful as they are. I want you to join if it’s a good fit, and if the content excites you. If not, please stay home :).

This approach is part of the kind of marketing I’ll share with you. I call it aligned marketing. It’s the kind of marketing where you don’t need to (over)sell yourself. Aligned marketing starts within, always. Within aligned marketing, there are two main questions:

ONE
What is your calling?

TWO
What is the optimal way for you to live and
translate your calling – to bring it alive?

Workshop Elements

TRANSLATE YOUR CALLING

I’ll share how living your calling can become your most powerful way of attracting new clients. You’ll learn from examples how you can bring your calling alive on Facebook and Instagram. And we’ll answer the question: text, video, images… what suits you best?

ENERGY & SOCIAL MEDIA

From which energy (intention) are you posting? It makes a huge difference. 90% of the effect of your post is determined by energy, and only 10% by the actual content and design. We’ll also dive into aligned timing: what are the best moments to share?

Don’t know your calling yet? No problem. See “practicalities” down below.

HANDS-ON

The workshop is experiential! We go out on the streets to create social media posts for our companies on the spot. Afterwards, we’ll have a honest and most likely very insightful discussion about the results. When we dive into the theoretical part of the workshop, we’ll use our own social media posts (from the past) to elucidate the material.

FB / INSTA

Should I use Facebook, or Instagram? Or can I just pick one of them (yes)? I’ll go into the advantages of both social media platforms, by explaining how (different) the algorithms of both work. I’ll also show how you can make working with Facebook much more efficient and joyful, and I’ll point to some (little known) super powers Facebook has.

facebook-workshop240 likes – one of my most honest posts

social-media-workshop

facebook-workshopmy first FB video: 2000 views

Facebook is a game, and learning how to play it is actually great fun

Practicalities 

I don’t know my calling yet
That’s no problem! We’ll schedule a calling session before the start of the workshop. If you register in August, you’ll get the calling session (€ 95) for FREE. If you’re not sure about your calling, please just contact me.

Schedule
09.50  doors open
10.00  playful start & introduction (be in time)
10.30  calling meets marketing: the magic link
11.15   great examples: we’ll share and dissect our favorite social media examples
11.45   energy & intention: how to create from the right place
12.30  LUNCH
13.30  toolbox: great filters, great apps, and the best places to find images and gifs
14.00  we’ll go outside, and create social media posts for our companies on the spot
14.45  feedback round
15.15  BREAK
15.30  what fits me best? FB or Insta (or Linkedin)? Video, text or images?
16.00  bringing it all together: pick two challenges for the next motnh

Pricing
The workshop is €100,- including a rich lunch.

If you register in August, you’ll receive a separate “calling session” (normally €95) for only €25. If you register in September, you’ll pay a reduced €75 for a calling session on top of the workshop price. Knowing your calling is a prerequisite for participation.

Cancellation 
Cancellation within one week before the start of the workshop: you’ll get 50% back.
Cancellation within two days before the start of the workshop: no money back.
Cancellation before the 1st of September: full refund.

Participants
Maximum of 8 participants. First come, first serve. Requirement: you have your own business.

Location 
Winterboeidreef 10, Utrecht (Shine Office)

facebook-workshop

Call me (06-14484508), message me, or send me an email